While AWS PS is focused on public sector end customers (i.e. government and non-profit, including Education) this by no means diminishes the critical role played by AWS Partners/ISVs and other commercially motivated solution providers in addressing the problems and opportunities (i.e. challenges) faced by end customers. The CIC challenge process will engage with the full range of technology and solution providers (e.g. GovTech, VC, and entrepreneurial assets). This is the ‘business of government.’ The AWS Partner network and Marketplace are fully leveraged across the public sector. The CIC challenge mechanism will consistently engage (‘pull’) with Partner and other innovative commercial assets to solve public sector focused challenges.